EP27 - From Side Hustle to Studio | Taylor Dederick of Unless Media
In this episode, host Drew English sits down with Taylor Dedrick, the woman behind Unless Media, a marketing and social media firm based in the Hudson Valley.
Taylor is a Hudson Valley Native, having been born and raised in Saugerties, New York. Taylor founded Unless Media, a Creative Marketing Studio, in 2021 with the goal of bridging the gap between structured marketing practices and freethinking, creative small businesses. She graduated from Siena College in Loudonville, NY, with a B.S. in Marketing and Digital Design and went on to work as a digital marketing specialist, where she quickly learned corporate marketing wasn't for her. There were two things she knew for sure: she loved watching small businesses flourish, and she loved her community. So she took her knowledge and experience in marketing and launched Unless Media, where she now gets to work with creative, inspiring individuals and small businesses every day.
Key points discussed in the episode:
Taylor shares how she transitioned from a corporate marketing specialist to running her own creative marketing studio. She talks about the importance of fostering creativity and explains why she moved away from the predictability of a traditional 9-to-5 job.
Taylor discusses her work process, detailing her typical day and how she manages different aspects of her business, from answering emails and arranging the day's schedule to creating content and brainstorming for future projects.
Taylor touches on how she manages content shoots for her clients, describing the process as both fun and inspiring.
The conversation explores the rise of the 'side hustle', with Taylor sharing her journey of turning her side gig into a full-time business.
Taylor provides some insight into how her clients find her and how she reaches out to potential clients.
Listen to the full episode for more insights into Taylor's journey and her approach to creative digital marketing.
EPISODE LINKS:
Website: unlessmedia.com
Instagram: @unlessmediia
